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【With the same tag:【营销沟通】 Found 3 articles】 /Page Order by: Asce Desc

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| F270

A Literature Review of Mental Simulation in New Product Marketing

Song Jinzhu, Wang Sheng, Ying Jiaming

To successfully introduce a new product to the consumer market, the company needs to effectively communicate with target customers. In new product marketing practices, a widely used commun...

First published at: Jul 01, 2020

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doi:10.16538/j.cnki.fem.20200212.301

Foreign Economics & Management, Vol. 42, Issue 07, pp. 36 - 47

| F270

How do Language Factors Influence Consumer Behavior?A Literature Review of Psycholinguistic Effects inMarketing Communications

Han Xueke, Zhong Ke, Li Xinyu

Language is one of the most important tools in marketing communications. How do various language factors affect consumer behavior? What is the mechanism behind these psycholinguistic effec...

First published at: Sep 01, 2019

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doi:10.16538/j.cnki.fem.2019.09.007

Foreign Economics & Management, Vol. 41, Issue 09, pp. 91 - 108

| F270

A Literature Review and Prospects of Sharing of Marketing Information: Based on the Perspective of Emotions

Li Hong, Liu Feifei

As the consumer cost of shar information is reduced, the content and quality of consumer-generated marketing information become increasingly difficult to control. How to induce consumers t...

First published at: Sep 01, 2018

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doi:10.16538/j.cnki.fem.2018.09.011

Foreign Economics & Management, Vol. 40, Issue 09, pp. 143 - 152

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