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【With the same tag:【营销战略研究】 Found 1 articles】
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| F270
Marketing Strategy Research: A Literature Review and Future Directions
Wang Yonggui
,
Hong Aoran
Marketing strategy research takes organization as the research subject and aims to solve the marketing strategy problem of the organization. It is an important stream of marketing research...
First published at: Dec 01, 2019
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ESI
doi:
10.16538/j.cnki.fem.2019.12.004
Foreign Economics & Management
, Vol. 41, Issue 12
, pp. 74 - 93
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Journal of Finance and Economics
Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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