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The Value Co-creation Mechanism of Celebrity Endorsement: Netnography of Multiple Fan Communities
Zhou Yijin, Bai Meijiadai
First published at: Jan 20, 2021
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doi:10.16538/j.cnki.fem.20200723.301
Foreign Economics & Management, Vol. 43, Issue 01, pp. 3 - 22
  
粉丝作为超常消费者的消费行为、社群文化与心理特征研究前沿探析
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Foreign Economics & Management, Vol. 33, Issue 07, pp. 41 - 48
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