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【With the same tag:【文化认同】 Found 2 articles】 /Page Order by: Asce Desc

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| F591；F752.1

Cultural Identity and International Tourism Trade: Evidence from Imported Films

Zhang Yaowen, Li Chang, Ding Haoyuan

As a representative form of informal institutions, culture plays a vital role in shaping international trade. Exploring the measurement of cultural factors and uncovering their multiple ch...

First published at: Dec 04, 2025

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doi:10.16538/j.cnki.jfe.20251018.201

Journal of Finance and Economics, Vol. 51, Issue 12, pp. 136 - 150

| F270

Incorporating Chinese Elements：On the Effect of Culture Identity on Purchasing Likelihood of Global Brands’ Products

Huang Haiyang, He Jiaxun

Taking global brands’ products incorporating Chinese elements as test objects, this paper explores the effect of culture identity on purchasing likelihood in Chinese market. Empirical res...

First published at: Apr 01, 2017

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doi:10.16538/j.cnki.fem.2017.04.007

Foreign Economics & Management, Vol. 39, Issue 04, pp. 84 - 97

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