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The Persuasion of Health-Related Advertising: Which Is More Important, “Effectiveness” or “Easiness to Use”?
Dong Zerui, Du Jiangang, Meng Lu
First published at: Feb 01, 2020
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doi:10.16538/j.cnki.fem.20191015.001
Foreign Economics & Management, Vol. 42, Issue 02, pp. 71 - 83
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