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【With the same tag:【对抗忠诚】 Found 1 articles】
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A Review of Research Context of Brand Oppositional Loyalty and Future Prospects
Yang Shuang
Brand oppositional loyalty means that consumers express their brand loyalty by opposing those competing brands. Consumers' opposition behaviors include four aspects:anti-choice, negative r...
First published at: Feb 20, 2017
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ESI
doi:
10.16538/j.cnki.fem.2017.02.009
Foreign Economics & Management
, Vol. 39, Issue 02
, pp. 114 - 128
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Journal of Shanghai University of Finance and Economics
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