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Same Tag Articles
【With the same tag:【品牌推崇】 Found 1 articles】
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| F270
A Literature Review of Brand Evangelism
Yuan Denghua
,
Wang Qi
,
Zhu Liye
Brand evangelism refers to brand identification and loyalty by consumers like evangelists who not only continuously consume this brand, but also actively persuade others to purchase this b...
First published at: Jan 25, 2016
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ESI
doi:
10.16538/j.cnki.fem.2016.03.005
Foreign Economics & Management
, Vol. 38, Issue 03
, pp. 61 - 72
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Journal of Finance and Economics
Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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