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Same Tag Articles
【With the same tag:【品牌忠诚】 Found 5 articles】
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| F270
How Does Customer Engagement in Brand Co-creation Promote Brand Loyalty? A study on the Influences and Mechanisms of the Types of Brand Co-creation Behavior on Brand Loyalty
Zhu Liye
,
Yuan Denghua
,
Zhang Hongming
Based on the theory of value co-creation, western scholars began to re-examine the role of brand managers, customers and other stakeholders in the brand building from a " co-creation&...
First published at: May 01, 2018
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(605.7 KB) |
ESI
doi:
10.16538/j.cnki.fem.2018.05.007
Foreign Economics & Management
, Vol. 40, Issue 05
, pp. 84 - 98
| F270
A Review of Research Context of Brand Oppositional Loyalty and Future Prospects
Yang Shuang
Brand oppositional loyalty means that consumers express their brand loyalty by opposing those competing brands. Consumers' opposition behaviors include four aspects:anti-choice, negative r...
First published at: Feb 20, 2017
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(1528.9 KB) |
ESI
doi:
10.16538/j.cnki.fem.2017.02.009
Foreign Economics & Management
, Vol. 39, Issue 02
, pp. 114 - 128
The Lastest Development and Enlightenment of Luxury Brands Research
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ESI
Foreign Economics & Management
, Vol. 37, Issue 01
, pp. 21 - 31
On Formation Mechanism of Brand Loyalty Based on Brand Love
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ESI
Foreign Economics & Management
, Vol. 36, Issue 11
, pp. 33 - 44
品牌社群作用机理理论研究和模型构建
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ESI
Foreign Economics & Management
, Vol. 34, Issue 02
, pp. 50 - 57
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