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The Spillover Effect of WOM Formed by Online Reviews and Its Difference among Brands
Wang Tao, Yu Xue
First published at: Jul 01, 2019
View: HTML | PDF | Download PDF(658.7 KB) | ESI
doi:10.16538/j.cnki.fem.2019.07.009
Foreign Economics & Management, Vol. 41, Issue 07, pp. 125 - 136
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