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【With the same tag:【品牌先进性】 Found 1 articles】
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| F270
How Do Firm Innovative Activities Transform into Brand Effect: Dominant Categorization Cognition Mechanism
Jiang Lianxiong
,
Zhan Nan
,
Zhu Huihuang
, et al
Brand effect is one of the crucial sources of innovation performance. Prior research, however, has paid little attention to how innovative activities from companies can be transformed into...
First published at: Mar 01, 2017
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ESI
doi:
10.16538/j.cnki.fem.2017.03.005
Foreign Economics & Management
, Vol. 39, Issue 03
, pp. 61 - 78
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Journal of Finance and Economics
Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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