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How Do Firm Innovative Activities Transform into Brand Effect: Dominant Categorization Cognition Mechanism
Jiang Lianxiong, Zhan Nan, Zhu Huihuang, et al
First published at: Mar 01, 2017
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doi:10.16538/j.cnki.fem.2017.03.005
Foreign Economics & Management, Vol. 39, Issue 03, pp. 61 - 78
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