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【With the same tag:【动物化】 Found 1 articles】
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| F270
A Literature Review of Cuteness in Marketing
Xie Zhipeng
,
Wang Tao
,
Zhao Jing
Cute designs can be frequently found in products, brands and advertisements. Scholars have paid close attention to cuteness, and yet the existing literature scatters throughout sociology, ...
First published at: May 01, 2018
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ESI
doi:
10.16538/j.cnki.fem.2018.05.005
Foreign Economics & Management
, Vol. 40, Issue 05
, pp. 56 - 68
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Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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