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【With the same tag:【价值主张】 Found 5 articles】 /Page Order by: Asce Desc

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INNOVATION RESEARCH | F270

How do Recommendation Algorithms Empower Content Platform Business Models: Content Oriented or Community Oriented? — A Longitudinal Case Study of NetEase Cloud Music

Zhang Xue, Jiang Jihai

The study finds that: (1) The content platform presents two empowerment models based on different recommendation scenarios of recommendation algorithms, content oriented and community orie...

First published at: Jun 20, 2025

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doi:10.16538/j.cnki.fem.20240711.401

Foreign Economics & Management, Vol. 47, Issue 06, pp. 87 - 102

SPECIAL TOPIC | F270

How do Digital Platform Enterprises Realize Value Creation? A Comparative Case Study of Yowant Network and Haier Smart Home

Ma Hongjia, Lin Yue

In order to further explore the theoretical issues of the value creation mechanisms of digital platform enterprises, this paper adopts a comparative case study of Yowant Network and Haier ...

First published at: Sep 20, 2023

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doi:10.16538/j.cnki.fem.20230201.402

Foreign Economics & Management, Vol. 45, Issue 09, pp. 22 - 37

STRATEGIC MANAGEMENT | F270

How does the Internet Short Video Business Model Realize Value Creation? A Comparative Case Study of Douyin and Kuaishou

Wang Fengquan, Jiang Jihai

The Internet short video is booming in recently years, but its business model architecture and corresponding mechanism of value creation remain obscure. This study aims at answering the qu...

First published at: Feb 20, 2021

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doi:10.16538/j.cnki.fem.20210103.101

Foreign Economics & Management, Vol. 43, Issue 02, pp. 3 - 19

| F270

Will Consumers Respond to a Company’s Value Propositions? The Influence of Happiness Motivations on Value Proposition Intensity

Zhang Aiping, Wang Chenguang

In a competitive market environment, how to attract and retain customers by offering novel, unique, and fit value propositions could be an important issue for managers and researchers. How...

First published at: Nov 01, 2018

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doi:10.16538/j.cnki.fem.2018.11.007

Foreign Economics & Management, Vol. 40, Issue 11, pp. 89 - 100

雇主品牌研究综述

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Foreign Economics & Management, Vol. 29, Issue 10, pp. 32 - 38

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