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【With the same tag:【价值主张】 Found 4 articles】     /Page   Order by:   Asce   Desc   
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  SPECIAL TOPIC  |  F270
How do Digital Platform Enterprises Realize Value Creation? A Comparative Case Study of Yowant Network and Haier Smart Home
Ma Hongjia, Lin Yue
First published at: Sep 20, 2023
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doi:10.16538/j.cnki.fem.20230201.402
Foreign Economics & Management, Vol. 45, Issue 09, pp. 22 - 37
  STRATEGIC MANAGEMENT  |  F270
How does the Internet Short Video Business Model Realize Value Creation? A Comparative Case Study of Douyin and Kuaishou
Wang Fengquan, Jiang Jihai
First published at: Feb 20, 2021
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doi:10.16538/j.cnki.fem.20210103.101
Foreign Economics & Management, Vol. 43, Issue 02, pp. 3 - 19
    |  F270
Will Consumers Respond to a Company’s Value Propositions? The Influence of Happiness Motivations on Value Proposition Intensity
Zhang Aiping, Wang Chenguang
First published at: Nov 01, 2018
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doi:10.16538/j.cnki.fem.2018.11.007
Foreign Economics & Management, Vol. 40, Issue 11, pp. 89 - 100
  
雇主品牌研究综述
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Foreign Economics & Management, Vol. 29, Issue 10, pp. 32 - 38
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