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  SPECIAL ISSUE  |  F270
Star Endorsements or Streamer “Outside-the-Session Endorsements”? Research on the Influence Mechanism of Two Endorsement Types on Purchase Intentions
Han Zhao, Du Gang, Xiong Aihua, et al
First published at: Mar 20, 2022
View: HTML | PDF | Download PDF(934.5 KB) | ESI
doi:10.16538/j.cnki.fem.20210526.301
Foreign Economics & Management, Vol. 44, Issue 03, pp. 53 - 68
    |  F270
Influencer Marketing from the Perspective of Internet Celebrity Economy: A Literature Review and Prospects
Jia Weiwei, Bie Yongyue
First published at: Jan 20, 2021
View: HTML | PDF | Download PDF(1135.7 KB) | ESI
doi:10.16538/j.cnki.fem.20201122.301
Foreign Economics & Management, Vol. 43, Issue 01, pp. 23 - 43
    |  F270
Impacts of E-Commerce Anchor Attributes on Consumers’ Willingness to Buy Online: Research Based on the Grounded Theory
Han Xiaoyi, Xu Zhengliang
First published at: Oct 20, 2020
View: HTML | PDF | Download PDF(753.4 KB) | ESI
doi:10.16538/j.cnki.fem.20200820.301
Foreign Economics & Management, Vol. 42, Issue 10, pp. 62 - 75
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