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【With the same tag:【subculture】 Found 1 articles】
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| F270
“Wow! It’s cool”: A Literature Review of Consumer Perceived Coolness and Prospects
Li Jian
,
Gong Yanping
,
Xie Julan
, et al
Consumers crave cool products and companies value the market value of coolness. The marketing field is increasingly focusing on the topic of “perceived coolness” and has achieved fruitfu...
First published at: Jan 01, 2020
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ESI
doi:
10.16538/j.cnki.fem.20191010.001
Foreign Economics & Management
, Vol. 42, Issue 01
, pp. 42 - 54
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Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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