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【With the same tag:【hue】 Found 1 articles】
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| F270
Color Marketing Research: Review and Prospects
Huang Jing
,
Wang Zhengrong
,
Yang Dechun
, et al
Color is a key factor in marketing research. Color factors cannot be separated from the product packaging design, terminal environment, online shopping and other marketing activities. In t...
First published at: Oct 01, 2018
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ESI
doi:
10.16538/j.cnki.fem.2018.10.004
Foreign Economics & Management
, Vol. 40, Issue 10
, pp. 40 - 53
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