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Coalition Loyalty Programs: A Literature Review and Prospects
Kang Jun, Bao Jiaxin, Jiang Lin
First published at: Apr 01, 2019
View: HTML | PDF | Download PDF(708.0 KB) | ESI
doi:10.16538/j.cnki.fem.2019.04.007
Foreign Economics & Management, Vol. 41, Issue 04, pp. 85 - 97
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