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【With the same tag:【cognitive theory】 Found 2 articles】 /Page Order by: Asce Desc

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STRATEGIC MANAGEMENT | F270

Returnee Entrepreneurs Promoting Digital Transformation in Private Enterprises: Mechanisms and Evidence

He Jing, Peng Jinxia

Based on imprinting theory and integrating the core insights of cognitive theory, this paper constructs a theoretical model of how returnee entrepreneurs influence the digital transformati...

First published at: Oct 20, 2026

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doi:10.16538/j.cnki.fem.20260603.101

Foreign Economics & Management, Vol. 48, Issue 10, pp. 58 - 82

| F270

A Literature Review of the Consumer Cognitive Miserliness Behavior and Its Marketing Implications: Based on the Framework of the Cue Utilization Theory

Lu Changbao, Hu Peishan

As a comprehensive embodiment of human laziness and bounded rationality on cognition, cognitive miserliness denotes that the brain tends to adopt the principle of the least effort during t...

First published at: Aug 01, 2018

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doi:10.16538/j.cnki.fem.2018.08.005

Foreign Economics & Management, Vol. 40, Issue 08, pp. 58 - 70

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