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Study on the O2O Strategy’s Synergy of Multichannel Retailing: An Empirical Study of Customer RFM Panel Data
Dong Xiaozhou, Chao Gangling
First published at: Aug 01, 2018
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doi:10.16538/j.cnki.fem.2018.08.006
Foreign Economics & Management, Vol. 40, Issue 08, pp. 71 - 86
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