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【With the same tag:【移动互联】 Found 2 articles】 /Page Order by: Asce Desc

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| F270

Contextual Marketing in the Mobile Internet Environment: A Literature Review and Prospects

Contextual marketing is defined as to communicate with consumers based on contextual information analysis with the support of mobile internet and contextual technology forces. The purpose ...

First published at: May 01, 2019

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doi:10.16538/j.cnki.fem.2019.05.001

Foreign Economics & Management, Vol. 41, Issue 05, pp. 3 - 16

| DF523.3

On Trademark Infringement of Mobile Internet App Logos

As a new commercial sign,the unique icon for App logos in the mobile internet not only can identify the sources of products or services but also becomes a rare resource.The name and graphi...

First published at: Jan 25, 2016

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doi:10.16538/j.cnki.jsufe.2016.01.010

Journal of Shanghai University of Finance and Economics, Vol. 18, Issue 01, pp. 109 - 116

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