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【With the same tag:【平台品牌转换成本】 Found 1 articles】
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| F490.6
The Commerce Platform’s Governance Mechanisms on Seller Users: From the View of the Brand Attachment Theory
Chen Ying
Because of the rapid development of information technology, more and more companies have started to exchange goods and services on the e-commerce platform. Under this new business model, t...
First published at: Apr 01, 2019
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ESI
doi:
10.16538/j.cnki.jsufe.2019.02.008
Journal of Shanghai University of Finance and Economics
, Vol. 21, Issue 02
, pp. 106 - 123
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