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【With the same tag:【品牌至爱】 Found 2 articles】 /Page Order by: Asce Desc

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Love or Hate: Study on the Role of Brand Authenticity in M&A

Wang Xinxin, Kong Xiangxi, Yao Peng

Under the development concept of China’s own brand project, more and more companies are acquiring other brands to complete their brand image leapfrogging. However, in practice, many brand...

First published at: Oct 20, 2020

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doi:10.16538/j.cnki.jsufe.2020.05.004

Journal of Shanghai University of Finance and Economics, Vol. 22, Issue 05, pp. 49 - 63

On Formation Mechanism of Brand Loyalty Based on Brand Love

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Foreign Economics & Management, Vol. 36, Issue 11, pp. 33 - 44

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