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How Does Customer Engagement in Brand Co-creation Promote Brand Loyalty? A study on the Influences and Mechanisms of the Types of Brand Co-creation Behavior on Brand Loyalty
Zhu Liye, Yuan Denghua, Zhang Hongming
First published at: May 01, 2018
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doi:10.16538/j.cnki.fem.2018.05.007
Foreign Economics & Management, Vol. 40, Issue 05, pp. 84 - 98
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