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【With the same tag:【原产国】 Found 3 articles】 /Page Order by: Asce Desc

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Are Foreign Monks Better at Chanting Sutras? A Literature Review of Foreign Branding and Prospects

Shang Xiaoyan, Guo Xiaoling

Foreign branding is the strategy of spelling or pronouncing a brand name in a foreign language. Brands employing foreign branding strategy are referred to as foreign-sounding brand name(s)...

First published at: Nov 01, 2017

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doi:10.16538/j.cnki.fem.2017.11.002

Foreign Economics & Management, Vol. 39, Issue 11, pp. 14 - 30

A Review of Research Context of Consumer Animosity and Future Prospects

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Foreign Economics & Management, Vol. 36, Issue 06, pp. 51 - 59

原产国刻板印象逆转研究前沿探析

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Foreign Economics & Management, Vol. 33, Issue 07, pp. 34 - 40

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