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【With the same tag:【type of brand co-creation】 Found 1 articles】 /Page Order by: Asce Desc

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How Does Customer Engagement in Brand Co-creation Promote Brand Loyalty? A study on the Influences and Mechanisms of the Types of Brand Co-creation Behavior on Brand Loyalty

Zhu Liye, Yuan Denghua, Zhang Hongming

Based on the theory of value co-creation, western scholars began to re-examine the role of brand managers, customers and other stakeholders in the brand building from a " co-creation&...

First published at: May 01, 2018

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doi:10.16538/j.cnki.fem.2018.05.007

Foreign Economics & Management, Vol. 40, Issue 05, pp. 84 - 98

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