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Integrating Global Elements: A Research on Consumers’ Attitudes toward Global Consumer Culture Positioning for Chinese Brands
Huang Haiyang, He Jiaxun, Zhu Liangjie
First published at: May 01, 2019
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doi:10.16538/j.cnki.fem.2019.05.002
Foreign Economics & Management, Vol. 41, Issue 05, pp. 17 - 30
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