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【With the same tag:【promotion strategy】 Found 1 articles】
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| F270
Uncertainty Promotion Research: Theoretical Review and Latest Development
Shou Zhigang
,
Zheng Weihua
Customers always have the tendency to avoid uncertainty, but more and more corporations utilize uncertain promotion as a strategy in marketing activities, and deliberately give consumers a...
First published at: Mar 20, 2017
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ESI
doi:
10.16538/j.cnki.fem.2017.03.007
Foreign Economics & Management
, Vol. 39, Issue 03
, pp. 90 - 98
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Journal of Shanghai University of Finance and Economics
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