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“Wow! It’s cool”: A Literature Review of Consumer Perceived Coolness and Prospects
Li Jian, Gong Yanping, Xie Julan, et al
First published at: Jan 01, 2020
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doi:10.16538/j.cnki.fem.20191010.001
Foreign Economics & Management, Vol. 42, Issue 01, pp. 42 - 54
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