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【With the same tag:【nation brand equity】 Found 1 articles】
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| F270
Nation Brand Equity
: Three Perspectives of Conceptualization and Integrative Review
He Jiaxun
,
Wu Yi
In recent years, the importance of nation branding has gained increasing notice both from academia and practitioners. Adapting classical consumer-based brand equity theories to nation bran...
First published at: May 01, 2020
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ESI
doi:
10.16538/j.cnki.fem.20200203.303
Foreign Economics & Management
, Vol. 42, Issue 05
, pp. 3 - 16
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