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Same Tag Articles
【With the same tag:【mobile internet】 Found 2 articles】
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| F270
Contextual Marketing in the
Mobile Internet
Environment: A Literature Review and Prospects
Yu Ping
Contextual marketing is defined as to communicate with consumers based on contextual information analysis with the support of mobile internet and contextual technology forces. The purpose ...
First published at: May 01, 2019
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(597.0 KB) |
ESI
doi:
10.16538/j.cnki.fem.2019.05.001
Foreign Economics & Management
, Vol. 41, Issue 05
, pp. 3 - 16
| DF523.3
On Trademark Infringement of
Mobile Internet
App Logos
Wang Lianfeng
As a new commercial sign,the unique icon for App logos in the mobile internet not only can identify the sources of products or services but also becomes a rare resource.The name and graphi...
First published at: Jan 25, 2016
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(1107.9 KB) |
ESI
doi:
10.16538/j.cnki.jsufe.2016.01.010
Journal of Shanghai University of Finance and Economics
, Vol. 18, Issue 01
, pp. 109 - 116
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