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Same Tag Articles
【With the same tag:【marketing communication】 Found 3 articles】
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| F270
A Literature Review of Mental Simulation in New Product Marketing
Song Jinzhu
,
Wang Sheng
,
Ying Jiaming
To successfully introduce a new product to the consumer market, the company needs to effectively communicate with target customers. In new product marketing practices, a widely used commun...
First published at: Jul 01, 2020
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(816.2 KB) |
ESI
doi:
10.16538/j.cnki.fem.20200212.301
Foreign Economics & Management
, Vol. 42, Issue 07
, pp. 36 - 47
| F270
How do Language Factors Influence Consumer Behavior?A Literature Review of Psycholinguistic Effects in
Marketing Communication
s
Han Xueke
,
Zhong Ke
,
Li Xinyu
Language is one of the most important tools in marketing communications. How do various language factors affect consumer behavior? What is the mechanism behind these psycholinguistic effec...
First published at: Sep 01, 2019
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(779.6 KB) |
ESI
doi:
10.16538/j.cnki.fem.2019.09.007
Foreign Economics & Management
, Vol. 41, Issue 09
, pp. 91 - 108
| F270
A Literature Review and Prospects of Sharing of Marketing Information: Based on the Perspective of Emotions
Li Hong
,
Liu Feifei
As the consumer cost of shar information is reduced, the content and quality of consumer-generated marketing information become increasingly difficult to control. How to induce consumers t...
First published at: Sep 01, 2018
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(718.4 KB) |
ESI
doi:
10.16538/j.cnki.fem.2018.09.011
Foreign Economics & Management
, Vol. 40, Issue 09
, pp. 143 - 152
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