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【With the same tag:【legitimacy perception】 Found 2 articles】 /Page Order by: Asce Desc

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| F272

Brand Internationalization Strategy and Overseas Brand Performance: To Be Different, or to Be Identical?

Xie Peihong, Chen Changdong

With the development of the world economy and the deepening of China’s opening up to the outside world, more and more Chinese companies are deepening the wave of international development...

First published at: Aug 01, 2022

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doi:10.16538/j.cnki.jsufe.2022.04.004

Journal of Shanghai University of Finance and Economics, Vol. 24, Issue 04, pp. 47 - 61

| F270

Can Brand Green Extension Enhance Consumer Response? A Research on the Effects of Congruence between the Green Extension Type and Processing Mindset

Sheng Guanghua, Gong Siyu, Ge Wanda

Brand green extension of enterprises refers to launching new green products with the support of the market influence from mature brands. It can not only help enterprises quickly and effect...

First published at: Apr 01, 2019

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doi:10.16538/j.cnki.fem.2019.04.008

Foreign Economics & Management, Vol. 41, Issue 04, pp. 98 - 110

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