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【With the same tag:【global brand】 Found 3 articles】     /Page   Order by:   Asce   Desc   
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Are Foreign Monks Better at Chanting Sutras? A Literature Review of Foreign Branding and Prospects
Shang Xiaoyan, Guo Xiaoling
First published at: Nov 01, 2017
View: HTML | PDF | Download PDF(842.4 KB) | ESI
doi:10.16538/j.cnki.fem.2017.11.002
Foreign Economics & Management, Vol. 39, Issue 11, pp. 14 - 30
    |  F270
Incorporating Chinese Elements：On the Effect of Culture Identity on Purchasing Likelihood of Global Brands’ Products
Huang Haiyang, He Jiaxun
First published at: Apr 01, 2017
View: HTML | PDF | Download PDF(1392.1 KB) | ESI
doi:10.16538/j.cnki.fem.2017.04.007
Foreign Economics & Management, Vol. 39, Issue 04, pp. 84 - 97
    |  F270
Global Brand Equity: Conceptualization, Measurement and Influencing Factors
Wu Yi, He Jiaxun
First published at: Jan 20, 2017
View: HTML | PDF | Download PDF(1230.9 KB) | ESI
doi:10.16538/j.cnki.fem.2017.01.003
Foreign Economics & Management, Vol. 39, Issue 01, pp. 29 - 41,67
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