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【With the same tag:【flow experience】 Found 2 articles】 /Page Order by: Asce Desc

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| F270

Research on the Influence Mechanism of Communication Style Similarity on Purchase Intention in Live Streaming Marketing

Wu Na, Ning Changhui, Gong Xiaoxiao

With the increase of e-commerce traffic cost, live streaming marketing has become a popular marketing mode, which mainly achieves the sales target through the online real-time interaction ...

First published at: Aug 01, 2020

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doi:10.16538/j.cnki.fem.20200511.301

Foreign Economics & Management, Vol. 42, Issue 08, pp. 81 - 95

| F270

A Review and Prospects of Foreign Gamification Marketing Research

Ning Changhui, Xi Nannan

Gamification has been widely used in health-care, education and training, marketing activities and enterprise management, which can affect the psychological states and behavior of consumer...

First published at: Oct 01, 2017

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doi:10.16538/j.cnki.fem.2017.10.005

Foreign Economics & Management, Vol. 39, Issue 10, pp. 72 - 85

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