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【With the same tag:【eye-tracking technique】 Found 1 articles】
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| F270
Eye-Tracking Studies in Visual Marketing: Review and Prospects
Yu Hang
,
Xie Yi
,
Chen Xianglan
Visual marketing is the strategic utilization of commercial and non-commercial visual signs and symbols by firms in order to deliver useful and desirable messages and experiences to consum...
First published at: Dec 01, 2018
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ESI
doi:
10.16538/j.cnki.fem.2018.12.007
Foreign Economics & Management
, Vol. 40, Issue 12
, pp. 98 - 108,124
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