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【With the same tag:【entrepreneur image】 Found 1 articles】
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| F270
Entrepreneur Image
, Consumer-entrepreneur Admiration and Consumer Brand Attitude
Liu Wei
,
Ji Simiao
,
Qi Penghu
The personal image of an entrepreneur, which truly reflects his firm’s brand image, is an important source of the subordinate brand associations and even the brand equity of the firm...
First published at: Mar 01, 2018
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ESI
doi:
10.16538/j.cnki.fem.2018.03.009
Foreign Economics & Management
, Vol. 40, Issue 03
, pp. 121 - 136
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Journal of Shanghai University of Finance and Economics
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