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【With the same tag:【culture mixing】 Found 1 articles】
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| F270
Culture Mixing
in the Adaptation of Multinational Brands’ Localization: Review and Prospects
Xiong Shasha
,
Wang Tao
,
Zhao Peng
In recent years, more and more well-known western multinational brands effort to adopt the host country’s cultural elements in the marketing and product design, such as Starbucks sel...
First published at: Jul 01, 2018
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ESI
doi:
10.16538/j.cnki.fem.2018.07.009
Foreign Economics & Management
, Vol. 40, Issue 07
, pp. 113 - 128
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