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Culture Mixing in the Adaptation of Multinational Brands’ Localization: Review and Prospects
Xiong Shasha, Wang Tao, Zhao Peng
First published at: Jul 01, 2018
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doi:10.16538/j.cnki.fem.2018.07.009
Foreign Economics & Management, Vol. 40, Issue 07, pp. 113 - 128
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