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【With the same tag:【country-of-origin】 Found 2 articles】 /Page Order by: Asce Desc

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| F270

Are Foreign Monks Better at Chanting Sutras? A Literature Review of Foreign Branding and Prospects

Shang Xiaoyan, Guo Xiaoling

Foreign branding is the strategy of spelling or pronouncing a brand name in a foreign language. Brands employing foreign branding strategy are referred to as foreign-sounding brand name(s)...

First published at: Nov 01, 2017

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doi:10.16538/j.cnki.fem.2017.11.002

Foreign Economics & Management, Vol. 39, Issue 11, pp. 14 - 30

| F270

A Literature Review of Consumer Affinity and Prospects

Guo Gongxing, Zhou Xing

Consumer affinity is defined as a feeling of liking for a specific country based on consumers' personal experience or subjective perception.With the increasing trend of globalization,the f...

First published at: Jan 25, 2016

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doi:10.16538/j.cnki.fem.2016.01.007

Foreign Economics & Management, Vol. 38, Issue 01, pp. 76 - 86

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