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Impacts of E-Commerce Anchor Attributes on Consumers’ Willingness to Buy Online: Research Based on the Grounded Theory
Han Xiaoyi, Xu Zhengliang
First published at: Oct 20, 2020
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doi:10.16538/j.cnki.fem.20200820.301
Foreign Economics & Management, Vol. 42, Issue 10, pp. 62 - 75
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