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【With the same tag:【consumer ritual behavior】 Found 1 articles】
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| F270
Consumer Ritual Behavior
: A Literature Review and Prospects
Li Kun
,
Li Yanjun
,
Li Tingting
Ritual behavior exists in numerous aspects of consuming activities. From the fixed procedure of " Black Friday” to the pleasant enjoying process of Oreo Cookie’s " tw...
First published at: May 01, 2018
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ESI
doi:
10.16538/j.cnki.fem.2018.05.004
Foreign Economics & Management
, Vol. 40, Issue 05
, pp. 43 - 55
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Journal of Shanghai University of Finance and Economics
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