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【With the same tag:【consumer cosmopolitanism】 Found 2 articles】 /Page Order by: Asce Desc

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| F270

Integrating Global Elements: A Research on Consumers’ Attitudes toward Global Consumer Culture Positioning for Chinese Brands

Huang Haiyang, He Jiaxun, Zhu Liangjie

In the Chinese market, with the profound influence of global consumer culture, more and more companies try to associate their brands with globally accepted languages, aesthetic styles, and...

First published at: May 01, 2019

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doi:10.16538/j.cnki.fem.2019.05.002

Foreign Economics & Management, Vol. 41, Issue 05, pp. 17 - 30

| F270

Consumer Cosmopolitanism: A Literature Review and Future Research Directions

Guo Gongxing, Zhou Xing, Tu Hongwei

Consumer cosmopolitanism refers to the consumers’ openness in terms of thought, appreciation attitudes towards the diversification of global products & services, and the tendency of w...

First published at: Mar 01, 2017

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doi:10.16538/j.cnki.fem.2017.03.006

Foreign Economics & Management, Vol. 39, Issue 03, pp. 79 - 89

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