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The More, the Better or Going Too Far is as Bad as Not Going Far Enough? A Literature Review of Choice Overload and Consumer Decision-making Behavior
Liu Nan, Li Aimei, Ding Hao, et al
First published at: Sep 01, 2017
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doi:10.16538/j.cnki.fem.2017.09.006
Foreign Economics & Management, Vol. 39, Issue 09, pp. 70 - 82
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