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Brand should Be Gorgeous: A Literature Review of Consumer Response to Brand Logo Design
Shang Xiaoyan, Guo Xiaoling
First published at: Jan 01, 2020
View: HTML | PDF | Download PDF(810.1 KB) | ESI
doi:10.16538/j.cnki.fem.20191111.001
Foreign Economics & Management, Vol. 42, Issue 01, pp. 55 - 69
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