Articles with the same tag -- Department of Academic Journals, SUFE

Home > Same Tag Articles

【With the same tag:【brand loyalty】 Found 2 articles】 /Page Order by: Asce Desc

Select all: Export Citations as: For

| F270

How Does Customer Engagement in Brand Co-creation Promote Brand Loyalty? A study on the Influences and Mechanisms of the Types of Brand Co-creation Behavior on Brand Loyalty

Zhu Liye, Yuan Denghua, Zhang Hongming

Based on the theory of value co-creation, western scholars began to re-examine the role of brand managers, customers and other stakeholders in the brand building from a " co-creation&...

First published at: May 01, 2018

View: HTML | PDF | Download PDF(605.7 KB) | ESI

doi:10.16538/j.cnki.fem.2018.05.007

Foreign Economics & Management, Vol. 40, Issue 05, pp. 84 - 98

| F270

A Review of Research Context of Brand Oppositional Loyalty and Future Prospects

Brand oppositional loyalty means that consumers express their brand loyalty by opposing those competing brands. Consumers' opposition behaviors include four aspects:anti-choice, negative r...

First published at: Feb 20, 2017

View: HTML | PDF | Download PDF(1528.9 KB) | ESI

doi:10.16538/j.cnki.fem.2017.02.009

Foreign Economics & Management, Vol. 39, Issue 02, pp. 114 - 128

Submission

Peer Review

Editorial

Search

Journal of Finance and Economics

Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

Journals | Articles | Submission | Subscribe | Contact us

Copyright 2025 © Department of Academic Journals, SUFE No. 321 Guoding Rd, Shanghai, China P.O: 200433