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【With the same tag:【brand heterogeneity】 Found 1 articles】 /Page Order by: Asce Desc

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Brand Internationalization Strategy and Overseas Brand Performance: To Be Different, or to Be Identical?

Xie Peihong, Chen Changdong

With the development of the world economy and the deepening of China’s opening up to the outside world, more and more Chinese companies are deepening the wave of international development...

First published at: Aug 01, 2022

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doi:10.16538/j.cnki.jsufe.2022.04.004

Journal of Shanghai University of Finance and Economics, Vol. 24, Issue 04, pp. 47 - 61

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