LOG IN
|
中文
Hot search:
finance
economics
Search +
Toggle navigation
Home
Journals
Articles
Authors
Submission Guide
Submission
Trace papers
Expert
Peer Review
Service
Trace papers
Editor Office
Subscribe
Help
News
Column
About
About Us
Contact us
Home
>
Same Tag Articles
【With the same tag:【brand green extension】 Found 1 articles】
/Page Order by:
Asce
Desc
Select all:
Export Citations as:
BibText(BIB)
EndNote(ENW)
Reference Manager(RIS)
ProCite(RIS)
RefWorks(TXT)
Plain Text(TXT)
For
save to local folder
send to my email box
| F270
Can
Brand Green Extension
Enhance Consumer Response? A Research on the Effects of Congruence between the Green Extension Type and Processing Mindset
Sheng Guanghua
,
Gong Siyu
,
Ge Wanda
Brand green extension of enterprises refers to launching new green products with the support of the market influence from mature brands. It can not only help enterprises quickly and effect...
First published at: Apr 01, 2019
View:
HTML
|
PDF
|
Download PDF
(764.6 KB) |
ESI
doi:
10.16538/j.cnki.fem.2019.04.008
Foreign Economics & Management
, Vol. 41, Issue 04
, pp. 98 - 110
Submission
Peer Review
Editorial
Search
Journal of Finance and Economics
Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
Home
Submission
Peer Review
Editor Office