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How to Achieve Effective Communication in Brand Globalization: A Multi-case Study Based on Social Movement Theory
Wang Tao, Wang Yuanfu, Huang Jing
First published at: Jun 01, 2017
View: HTML | PDF | Download PDF(725.9 KB) | ESI
doi:10.16538/j.cnki.fem.2017.06.004
Foreign Economics & Management, Vol. 39, Issue 06, pp. 39 - 53
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