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【With the same tag:【Chinese brand】 Found 2 articles】 /Page Order by: Asce Desc

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| F270

Integrating Global Elements: A Research on Consumers’ Attitudes toward Global Consumer Culture Positioning for Chinese Brands

Huang Haiyang, He Jiaxun, Zhu Liangjie

In the Chinese market, with the profound influence of global consumer culture, more and more companies try to associate their brands with globally accepted languages, aesthetic styles, and...

First published at: May 01, 2019

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doi:10.16538/j.cnki.fem.2019.05.002

Foreign Economics & Management, Vol. 41, Issue 05, pp. 17 - 30

| F270

The Path of Improving Foreign Consumers' Brand Attitudes toward Chinese Brands through Cultural Elements

Meng Fanyi, Fu Huifen

Some Chinese consumer product enterprises have made gratifying achievementsoverseas by building their brands with Chinese cultural heritage. However, the existing literature cannot explain...

First published at: Jan 25, 2016

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doi:10.16538/j.cnki.fem.2016.04.004

Foreign Economics & Management, Vol. 38, Issue 04, pp. 49 - 62,89

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