企业在同质产品市场的差异化战略行为——一个对我国反垄断立法的产业组织理论解释
5235 
400
财经研究 2007 年 第 33 卷第 11 期, 页码：54 - 60
摘要
参考文献
摘要
我国在加入WTO后,一些重要的服务领域面临着全面对外开放。由于转换成本的存在,使得该领域中本来在购买前功能相近的同质商品或服务,在购买后成为异质的商品。企业因而拥有相对于消费者的事后垄断的权力。为此,企业有动机在初期采取战略行为吸引消费者。这既缓和了后续阶段的企业间竞争,也在整体上将该行业的产品价格维持较高水平。它可能会降低社会效率和消费者福利。文章通过分析企业间在同质商品市场竞争的市场效果和福利后果,为在我国该领域反垄断立法提供了理论解释。
[1]Farrell J,Klemperer P.Coordination and lock-in:Competition with switching costs andnetwork effects[R].Oxford University Working Paper,2006.
[2]Klemperer P D.Markets with switching costs[J].Quarterly Journal of Economics,1987,102:375~394.
[3]Klemperer P D.Competiton when consumers have switching costs:An overview withapplications to industrial organization,macroeconomics,and international trade[J].Re-view of Economic Studies,1995,62:515~539.
[4]Fredrik Carlsson,sa L fgren,Airline choice,switching costs and frequent flyer pro-grams[R].Working Paper in Economics,No.123,2004,Januarary.Gothenberg Uni-versity.
[5]Kim M,Kliger D,Vale B.Estimating switching costs:The case of banking[J].TheJournal of Financial Intermediation,2003,12(1):25~56.
[6]Shy O.A-quick-and-easy method for estimating switching costs[J].International Jour-nal of Industrial Organization,2002,20(1):71~87.
[7]Von Weizsacker C C.The cost of substitution[J].Econometrica,1984,52(5):1085~1116.
[8]Padilla A J.Revisiting dynamic duopoly with consumer switching costs[R].Journal ofEconomic Theory,1995,67:520~530.
[9]T Lee,Ivan P L Png.Lost leaders:An indirect empirical test[R].Working Paper,Department of Information Systems,National University of Singapore,2004.
[10]Nilssen T.Two kinds of consumer switching costs[J].RAND Journal of Economics,1992,23:579~589.
[11]董佺,张诚.质量信号的选择与潜在替代压力[J].财经研究,2006,(2):18~29.
①这一研究方向包括Klemperer(1987,1995),Padilla(1995),Lee和png(2004)等。
②针对跨国公司进入我国的质量价格信号分析,参见董佺,张诚(2006)。
③华尔街日报,Nov.21,1984.
[2]Klemperer P D.Markets with switching costs[J].Quarterly Journal of Economics,1987,102:375~394.
[3]Klemperer P D.Competiton when consumers have switching costs:An overview withapplications to industrial organization,macroeconomics,and international trade[J].Re-view of Economic Studies,1995,62:515~539.
[4]Fredrik Carlsson,sa L fgren,Airline choice,switching costs and frequent flyer pro-grams[R].Working Paper in Economics,No.123,2004,Januarary.Gothenberg Uni-versity.
[5]Kim M,Kliger D,Vale B.Estimating switching costs:The case of banking[J].TheJournal of Financial Intermediation,2003,12(1):25~56.
[6]Shy O.A-quick-and-easy method for estimating switching costs[J].International Jour-nal of Industrial Organization,2002,20(1):71~87.
[7]Von Weizsacker C C.The cost of substitution[J].Econometrica,1984,52(5):1085~1116.
[8]Padilla A J.Revisiting dynamic duopoly with consumer switching costs[R].Journal ofEconomic Theory,1995,67:520~530.
[9]T Lee,Ivan P L Png.Lost leaders:An indirect empirical test[R].Working Paper,Department of Information Systems,National University of Singapore,2004.
[10]Nilssen T.Two kinds of consumer switching costs[J].RAND Journal of Economics,1992,23:579~589.
[11]董佺,张诚.质量信号的选择与潜在替代压力[J].财经研究,2006,(2):18~29.
①这一研究方向包括Klemperer(1987,1995),Padilla(1995),Lee和png(2004)等。
②针对跨国公司进入我国的质量价格信号分析,参见董佺,张诚(2006)。
③华尔街日报,Nov.21,1984.
引用本文
董佺. 企业在同质产品市场的差异化战略行为——一个对我国反垄断立法的产业组织理论解释[J]. 财经研究, 2007, 33(11): 54–60.
导出参考文献，格式为：
下一篇：SP外资买卖行为的博弈分析
