中国轿车产业的产品线竞争研究
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财经研究 2007 年 第 33 卷第 04 期, 页码：63 - 74
摘要
参考文献
摘要
近年来跨国公司借助其有效的产品线策略,在使品牌得到快速扩散的同时,也改变了中国轿车产业的市场结构和游戏规则。我们的博弈模型和实证分析表明,利用其在研究开发、市场营销和品牌声誉上的巨大优势,跨国公司的产品线竞争不仅恶化了本土企业原有市场的竞争,还在一定程度上对本土企业的品牌延伸产生了挤出效应。改变这种困境的政策选择是对本土企业的产品创新进行激励,而非限制跨国公司的渗透行为。
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[3][法]泰勒尔.产业组织理论[M].北京:中国人民大学出版社,1996.
[4]程振彪.WTO与中国汽车工业发展对策研究[M].北京:机械工业出版社,2002.
[5]朱平芳,李磊.两种技术引进方式的直接效应研究[J].经济研究,2006,(3):90~102.
[6]Champsaur Paul,Rochet Jean-Charles.Multiproduct duopolists.[J]Econometrica,1989,57(3):533~557.
[7]De Fraja Giovanni.Product line competition in vertically differentiated market[J].In-ternational Journal of Industrial Organization,1996,14(3):389~414.
[8]Fred Mannering,Clifford Winton,Zvi Griliches,Richard Schmalensee.Brand loyaltyand the decline of American automobile firms[J].Brookings Papers on Economic Activ-ity:Microeconomics,1991:67~114.
[9]Goldberg P K.Product differentiation and oligopoly in international market:The caseof the US automobile industry[J].Econometrica 1995,63:891~951.
[10]James A Brander,Jonathan Eaton.Product line rivalry[J].American Economic Re-view,1984,74(3):323~334.
[11]Judd K,Credible sparial pre-emption[J].Rand Journal of Economics,1985,16:153~166.
[12]Justin P Johnson,David P Myatt.Multiproduct quality competition:Fighting brandsand product line pruning[J].American Economic Review,2003,93(3):748~774.
[13]Klemperer P.Equilibriumproduct lines:Competing head-to-head may beless competi-tive[J].American Economic Review,1992,82:741~755.
[14]Michaela Draganska,Dipak CJain.Product line length as a competitive tool[J].Jour-nal of Economics and Management Strategy,2005,14(1):1~28.
[15]Mussa Michael,Rosen Sherwin.Monopoly and product quality[J].Journal of Eco-nomic Theory,August 1978,18(2):301~317.
[16]Schmatensee Richard.Entry deterrence in the ready-to-eat breakfast cereal industry[J].Bell Journal of Economics,1978,9:305~327.
[17]Vandenbosch,Mand Weinberg C.Product and price competition in two-di mensionalvertical product differentiation model[J].Marketing Science,1995,14:224~249.
[18]Verboven,Frank.International price discri mination in the European car market[J].Rand Journal of Economics,1996,27:240~268.
[19]Verboven Frank.Product line rivalry and market segmentation[J].Journal of Indus-trial Economics,1999,47(4):399~425.
[20]Victor Ginsburgh,Shlomo Weber.Product lines and price discri minationin the Euro-pean car Market[J].The Manchester School,2002,70(1):101~114.
[21]Vrinda Kadiyali,Naufel Vilcassi m,Pradeep Chintagunta.Product line extensions andcompetitive market interactions:An empirical analysis[J].Journal of Econometrics,1999,89:339~363.
引用本文
施中华, 白让让. 中国轿车产业的产品线竞争研究[J]. 财经研究, 2007, 33(4): 63–74.
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